Help center / Safety, moderation, and rules / Publication rules and Swiss location accuracy

Safety, moderation, and rules

Publication rules and Swiss location accuracy

Moderation quality depends heavily on correct classification and real location data. This matters for trust, search precision, and local SEO.

Aligned with the current Shopelink setup

Classification rules

Use the section and category that describe the real object, service, or role being published. Avoid pushing unrelated offers into a higher-traffic section.

  • Vehicle services should stay under Services when they are not vehicle stock.
  • Job offers should use the Jobs section and the proper job macro category.
  • Property listings should keep transaction, property type, and municipality consistent.

Swiss geography matters

Shopelink is built around Swiss cantons, municipalities, and local landing logic. Wrong geography damages both user trust and page quality.

  • Use the municipality where the asset or service is really available.
  • Do not fake central locations to gain more impressions.
  • Premium location and local SEO logic rely on coherent canton and municipality data.

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